Advertising on Facebook AdWords: An overview

1. Build a Facebook Page

  • Add a unique cover photo and use your logo as a profile picture
  • Create a post so when people visit your Page they see recent activity
  • Make sure to like your Page and share it with your friends

2. Connect to your fans with ads

  • Create multiple ads to help build an audience for your Page
  • Use the targeting options to show your ads to only the people you want reach
  • See which versions of your ads work best

3. Engage your fans with great content on your Page

  • Add a new post to your Page at least once a week
  • Pin your most important posts to the top of your Page
  • Ask questions, share exclusive news and respond to people when they post or comment on your Page

4. Influence the friends of your fans

  • Encourage check-ins, participation in events or create an offer to encourage more activity on your Page
  • When people interact with the content on your Page, their friends are eligible to see the activity
  • When people do things such as like, comment or check-in to your Page, you can promote those activities to their friends
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