Advertising on Yahoo AdWords: An overview
Reach people as they search for words or phrases (which we call keywords) or browse websites with themes related to your business. Your ad can appear on Yahoo and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.

Benefits of advertising with Yahoo AdWords
A few important things set AdWords apart from other kinds of advertising. Using AdWords, you can:
![]() |
Reach people at the precise moment they’re searching for what you offer
|
![]() |
Control your budget
|
![]() |
See exactly what's working in your ad, and build on it
|
Example
Let's say you run a bicycle repair shop near Boston. Set your ad to appear to customers in just that location, and when someone living or visiting there searches Yahoo for "bike repair near Boston," they could see your ad and click it to connect to your business.